Excitement and great satisfaction for Abruzzo which obtained the “Destination most appreciated by foreigners” award, becoming a protagonist at the TTG travel experience of Rimini, now in its 61st edition. The Italian Region received much approval and applause on the occasion of this reference event for the tourism sector, for the lively proposals and initiatives carried out during the year. Data appealthe company appointed by Enit to collect data and market trends for the travel sector, recognizes the Italy Digital Destination award to regions and places that perform very well online.
This year Abruzzo made a good impression, as a territory that represents a destination chosen not only by Italian visitors, but also by foreign tourists who appreciate its value. “This recognition confirms that the work we are carrying out on the digital promotion front of the Abruzzo brand in its entirety is giving its results“he declared Daniele D’Amario regional undersecretary with responsibility for tourism.
Abruzzo is a favorite destination for foreigners
Abruzzo is found between the Adriatic and the Apenninesit borders the Marche region to the north, Lazio to the west, the Adriatic Sea to the east and Molise to the south. It preserves an enviable cultural, artistic and natural heritage. The territory consisting of reserves national parks and medieval and Renaissance villages of undoubted charm are appreciated by those who love history, excursions and good food. The Eagle it is the capital, but Pescara, Chieti, Vasto, Teramo, Sulmona These are some of the centers you absolutely must visit.
Among the regional efforts in the field of tourism promotion also includes participation in “Italian trip“, an initiative to enhance the peculiarities of Italian territories promoted by the Ministry of Tourism and the Conference of Regions where Abruzzo has left its mark as leader of the project with the task of promoting the theme on a national scale “Nature and Parks”. A project that has almost come to an end, and the results of which were presented within the TTG in a dedicated event.
“For a Region that boasts a territorial heritage with three national parks, a regional park and forty-four protected areas, most of which are nature reserves, telling how solid and deep the bond that unites sustainable tourism in Italy with parks and nature was like a wedding invitation – said D’Amario, adding that -. The experience gained within the Viaggio Italiano project on the one hand projected us onto a national dimension, reiterating the centrality of Abruzzo within the country’s tourism promotion policies, and on the other it allowed us to give substance to a our old obsession: starting an ad hoc promotion aimed at deseasonalize tourist flows”.
Future projects
As part of the ministerial project, among the goals achieved, illustrated precisely on the occasion of the TTG, the collection and organization of contents on protected areas, parks, mountains and ski areas stand out, in collaboration with Legambiente, the Italian Alpine Club, Federturismo and Federfuni . A research and cataloging action that made it possible to achieve a complete mapping of points of interest, paths, refuges and services for outdoor tourism.
The Abruzzo Region has started a phase of promotion and disseminationcoordinating the creation of 84 information brochures divided by theme and territory, and the dedicated production of author and amateur shots for all Italian regions, through the hiring of professional photographers and the organization of a contest also open to non-professionals – with a competition still active with a deadline The October 25, 2024 and prizes of 1,500 euros.