In August 2024, Thailand recorded a record number of arrivals from Italy, even exceeding pre-pandemic data with 41 thousand entries (compared to 39,000 in 2019).
This positive signal highlights the growing attractiveness of the country as a tourist destination for Italians, not only for its undisputed natural beauty, but also for its rich cultural, gastronomic and entertainment offerings.
The marketing manager’s words of satisfaction
Sandro Botticellimarketing manager of theThailand Tourism Authorityhe stressed: “We are extremely pleased with the results achieved in August. This milestone not only marks a significant recovery in tourism, but also highlights Thailand’s continued attractiveness as a preferred travel destination. The recent reactivation of the Thai Airways direct flight from Milan to Bangkok has certainly contributed to this success, facilitating access for Italian tourists”.
Great anticipation for the direct flight Rome – Bangkok
Not only the reactivation of the direct flight from Milan to Bangkok. The countdown for the direct flight from Rome has also begun, as highlighted by Botticelli himself: “We are also excited about the next departure of the Ita Airways flight from Rome to Bangkok, scheduled for November. This new route will not only strengthen the connections between Italy and Thailand, but will also help to expand the choice for travellers who will once again have different flight options to reach and discover the Country of Smiles.“.
A nation that never ceases to amaze
In short, Thailand continues to exercise a strong charmthanks to its unique combination of culture, spectacular landscapes and warm hospitality. I historical temples Bangkok’s Wat Phra Kaew and Wat Arun are among the most visited attractions, while the pristine beaches of Phuket, Koh Samui and Krabi offer moments of absolute relaxation and beauty. Pattaya, on the other hand, remains a lively destination for those looking for a more dynamic experience, between night clubs and entertainment.
The Tourism Authority of Thailand plays a key role in promoting the country, ensuring travellers have a safe and welcoming destination: in fact, the collaboration with airlines and tour operators has significantly improved the accessibility and quality of the services offered. Furthermore, the Thai cuisine known for its rich and aromatic flavours, it represents another central element of the tourist experience, with iconic dishes such as pad thai, tom yum and green curry, which delight the palates of tourists from all over the world.
The target of 35,000 visitors for 2024 has been exceeded
Thailand prepares to reach a remarkable achievement in 2024, with the possibility of welcoming up to 36 million foreign tourists surpassing the initial goal of 35 million, an influx that is expected to generate revenue of a whopping $53 billion.
According to the Tourism Authority of Thailand (TAT), in the last four months of the year alone, the arrival of 12.2 million of visitors, who will contribute nearly $20 billion in revenue. Most of the tourists come from East Asia, Europe and South Asia.
From the beginning of 2024 to August 25, over 23 million tourists visited the country, with a total spending of $31.5 billion. China remains the largest tourist market, followed by Malaysia, India, South Korea and Russia, confirming how much Thailand is loved globally.