The world of travel is constantly changing and the future promises to be full of opportunities that are literally reinventing the way we explore the world. It’s no longer just about reaching a goal, but about live authentic experiencesimmersed in different cultures, discovering unique landscapes and new flavours.
In 2025, travel trends are moving towards a more personalized and sustainable approachresponding to the needs of new generations of travellers, who are increasingly aware and open to innovative proposals. MSC Cruises has identified five cruise travel trends that are redefining the way we travel, opening up new scenarios for those seeking an unconventional adventure.
The attraction of cold destinations
The classic beach holidays are giving way to trips to cooler and less frequented destinations. 2025 it will be the year of “coolcations”a neologism that indicates the growing predilection for Nordic destinations such as Norway pristine forests and spectacular glaciers.
More and more travelers are choosing to abandon overcrowded beaches to immerse themselves in regenerating landscapes, where possible practice outdoor activities such as trekkingbicycle and kayak. Places that offer deep contact with nature, representing a perfect escape for those seeking adventure and tranquility.
Year-long sabbatical holidays
Remote working, a legacy of the pandemic period, and the growing flexibility offered by companies as benefits, are transforming the gap year into a real cultural phenomenon. And here it is the “radical sabbatical” emergeswhich is much more than just a break from work. In fact, it represents an opportunity to travel long-term, immersing yourself in new cultures and dedicating yourself to transformative experiences.
A trend fueled by the search for meaning and the desire to renew oneself, according to which people choose to spend months exploring distant places, learning new skills or dedicating themselves to personal projects. The journey becomes like this a path of inner growthas well as a way to discover the world.
Trips to iconic locations from books, films and TV series
Who hasn’t wanted to visit iconic locations from their favorite movies or TV series? An increasingly widespread passion, so much so that it has become a real travel trend, the so-called “set-jetting”, which turns the dream into realitypowered by the spread of streaming platforms, it allows travelers to explore the most famous film locations.
From the Game of Thrones to the Lord of the Rings, set-jetting offers infinite possibilities for experiencing a themed adventure. Whether it is a medieval castle or a picturesque village, each trip becomes a unique experience, combining fantasy and reality.
Discovering new tastes and flavours
Gastronomy is no longer a secondary detail, but a central element of the travel experience. More and more people choose their destinations based on the culinary offer, eager to discover authentic flavors and local gastronomic traditions.
From local markets to starred restaurants, passing through food and wine tours and cooking workshopsfood has become an inexhaustible source of inspiration for travellers. Every meal is a journey within a journey, capable of telling the culture and history of a place through its flavours.
All-inclusive luxury
All-inclusive holidays are experiencing a real revolution, as long as they are tailor-made. The travelers of 2025 they are looking for tailor-made experienceswhere the comfort of a complete package is combined with exclusive and personalized services.
Luxury all-inclusive cruises and hotels offer much more than just accommodation: state-of-the-art spas, sports activities, private excursions and wine tastings are just some of the offerings. An approach that is synonymous with a stress-free holiday perfect for those who want to indulge in the maximum in terms of relaxation and quality.